Located in the foothills of the Victorian High Country, NE Victoria, and only 200 km from Melbourne Mansfield offers the best of both worlds – ready access to larger city centres coupled with a backdrop of snowcapped mountains in winter and sparkling rivers and lakes in spring and summer.

Mansfield Shire is home to 1200+ businesses (2016 census) with Mansfield being the major town in the municipality. Other towns include Bonnie Doon, Jamieson, Kevington, Merrijig, Woods Point, Tolmie, Maindample, Goughs Bay, Merton, Macs Cove and Barjarg. 

The profile of the Mansfield Shire economy comprises of a number of industries that drive employment in the local economy. These include:

  • Primary and Trade Industries – Agriculture and Construction;
  • Population-Driven – Retail, Hospitality and Real Estate;
  • Knowledge & Public Sector – Health and Education; and
  • Tourism – Accommodation, Hospitality, Arts and Culture

Mansfield Shire’s economy has performed well over the past five years with output increasing from $372 million in 2011 to $440 million in 2016. (Mansfield Shire Council Economic Development Strategy)

Mansfield is a vibrant, thriving shire growing faster than the Victorian average for other small regional and rural municipalities and offering new business opportunities for those wishing to relocate to the country lifestyle.